Up to 50% off!
Don't miss out on some very special items at extraordinary sale prices. For a limited time!
Our latest items
Why ASSLStore?
We believe in making essential products easy to access. With a carefully curated selection, reliable customer support, and a secure checkout experience, you can shop with confidence at ASSLStore.
SECURE PAYMENT
Securing your personal information is a priority. ASSL Store engages in appropriate, reasonable and industry-standard security practices to help ensure that personal information is not subject to loss or unauthorized access, alteration, acquisition, use, modification, destruction or disclosure.
LOYALTY POINTS
Earn points for on every purchase you make. Redeem your points at checkout and pay less. So go ahead – browse around, make your wish list and enjoy the possibilities of what your points can help you get. Shop. Earn. Redeem.
PRICE GUARANTEE
We’re committed to providing low prices every day, on everything. So if you find a lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it*. * limitations apply
REQUEST FOR QUOTATION
The world of procurement can be a complicated place. Every type of institutional buyer, you can be sure that we will go the extra mile to get you the tools you need. We have dedicated staff to address the specific volume orders for Government, Law Enforcement, Public Safety and other institutions.
Real talk from our real customers
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.
Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.
Offer of the week!
Outdoor essentials from legendary designer Tom Woo available at 25% off for one week only. Don't miss out on this incredible deal!
Our most popular products
Brands we stock
We pick the very best so you can be assured of the quality. There can be no compromises when it comes to materials, ease of wear, and durability.
